Obviously they're colorful, unique and a textile lovers dream. But there's another side to these rugs; they're kind and forgiving. They allow even the most uptight neat freak to relax because they're already worn in, and perfectly wabi sabi. So when the dog lays on them, or someone drops a little wine, you get to be that completely relaxed host and your beautiful boucherouite rug will handle it for you.
I've had a boucherouite rug in front of my kitchen sink for 3 years and it's as perfect as the day I placed it there.